Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched
Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual more youthful end of this age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in united states and western European countries, yet [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All users have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand brand brand new app this is certainly wanting to scale requirements a unique form of strategy and Argouges is attempting new stuff ; “Our company is testing plenty of various advertising models, making use of a mixture of online and offline, with a give attention to offline because we should meet our individual base and build a dialogue up together with them. As an example, this thirty days I will be going to a selection of sporting, musical and social activities which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fresh fruit than the typical spam your friends and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, just what makes Lumen much better than competitors? Exactly what does Lumen have that Tinder will not? Continue reading “Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched”